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March 22, 2014

Each week, I select a few articles that rise above the fray and hopefully help you on your journey in the CRE world. I welcome your comments on these articles and the submissions of others (with credit to you if I post them).

Three Forces That Shape Character
Charisma may be useful in attracting a following, but it is largely useless when it comes to achieving a long-term, positive impact on the people and organizations we lead. For this, we need character. Effective leadership is an inside-out job.

A Presentation Isn’t Always the Right Way to Communicate List
Unfortunately, presentations can’t be the Swiss Army knife of communication. Though they’re one of the most powerful tools we have for moving an audience, even the most carefully crafted talks won’t be effective if they’re not delivered in the right context. Sometimes, a conversation is much more appropriate and effective.

How to Write The Perfect Tweet
80% of B2B companies are using Twitter, reports Brafton research. Are these companies tweeting in a way to increase awareness, engage customers and move buyers toward conversion? You need to be able to talk the talk of the customer to sell or to market to them effectively.

Clashing Over Office Clutter
With more employees working in open-plan offices and shared workspaces, look for more clashes over clutter. The average space allotted per worker has dropped as much as 21% since 1997, according to the International Facility Management Association in Houston. Storage space is shrinking too, and not everyone is keeping up with the push for a paperless

For Silicon Valley engineers, the bar is higher than ever
Demand for talented software engineers is as high as ever, with companies throwing huge salaries and perks at new employees gravitating toward consumer-focused businesses ranging from leviathans such as Google (GOOG) to buzzier, smaller outfits like Snapchat. But rising expectations from some employers also mean expectations are reaching stratospheric levels.

To your success, Ken